Outliers by Isharya
Press Release, 2021

A NEW ORDER: THE BOLD AND THE BEAUTIFUL 

ISHARYA’s fall collection masterfully fuses hardware elements with unrestrained glamour, a love letter to radical women unbounded. Challenging femininity and its antiquated relationship with jewellery, ‘The Outliers’ lauds the maverick and holds space for unadulterated expression. Isharya’s new jewels provide a captivating juxtaposition, marking the coming together of a brave new world. A sparkling line-up that serves as a hyphenate between polarities: old and new, sculptural and fluidity; this showcase takes a deep dive into unexpected details, unrestrained glamour, and ultimately the path less trodden. 

 

With The Outliers, Isharya hopes to offer a deconstructed take on everyday objects: Think bracelets featuring hardware-store nut and bolts designed with 18k gold-plated nickel free metals; earrings reimagining industrial tools with pearls and stunning abalone and chain-link necklaces that look anything but dainty. There’s a witty, off-kilter approach to all the pieces as it presents a new take on androgyny and power dressing. The Outliers is perfect for new-age women who aren’t afraid to stride into uncharted style territories. It’s a celebration of rebels who never compromise or concede even if the road is long. They know it’ll always be theirs. 

 

Co-founder Gauri Tandon says, “This collection is relevant now more than ever when fashion really has no rules. We appreciate beauty in imperfection and women who take a stand, even if it goes against the tide.” 

Co-founder Radhika Tandon adds, “An outlier marches to the beat of their own drum. Individuality is the order of the day, and we hope our new pieces offer sanctuary and delight to those that don’t identify with the mainstream.” 

 

About Isharya 

Isharya is a modern-day Indian brand that started as a fateful encounter with breathtaking jewellery and turned into an epic, lifelong affair.  

At Isharya, we value extravagance as much as sentimentality, heritage techniques as much as radical trends and timeless fashion icons as much as alternative aesthetes. However, more than anything, we want to democratise the art of wearing jewellery and give each woman a treasure-trove of unique gems that champion style, creativity and freedom.